Viewing Job : Digital Marketer/ Marketing Specialist (3-month contract)
Title :

Digital Marketer/ Marketing Specialist (3-month contract)

Employer : Presidium Instruments Pte Ltd
Budget : $2,400 - $3,200
Date Posted : 25-10-2016
Deadline : 25-11-2016
Job Description : • Plan, strategize and execute digital marketing campaigns with measureable KPI that are complementary to other related marketing programmes so as to serve profitably, attract new and retain existing customers.
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Develop briefs, manage creative development, and create content for e-mail, digital, video to formulate brand-centric and innovative strategies that continuously optimize response rates
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Perform analysis of web traffic and social media engagement data and provide recommendations for optimization
• Create storyboard, set presentation style and provide copywriting for interactive product videos
• Plan and liaise with video production and design company on all matters regarding videos and collaterals
• Provide assistance to any other assigned marketing duties
Job Requirements : • Diploma/ Degree in Digital, Information System, Marketing or business related disciplines
• 2 to 4 years of relevant experience in managing Digital Marketing Campaigns
• Good understanding and working knowledge of HTML and web services. Knows and can easily generate work produced with MS Office Suite.
• Knowledge of graphic design best practices and principles for both print and web projects is advantageous.
• Ability to use Adobe Creative Cloud functions (Photoshop, InDesign, and Illustrator) is advantageous.
• Working knowledge of web usability best practices, website navigation design and flow, content classification, and content management methods and systems
• Highly effective spoken and written communication skills with a customer centric mind-set.
• Creative with problem-solving skills and attention to detail.
• Has budget awareness and good business sense
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